Winter Road Safety Message for Children

As the nights draw in and our afternoons become much darker, schools and youth groups across the UK have worked with The Co-operative Funeralcare, the UK’s largest funeral provider, to keep more than 43,000 youngsters safe this winter.

road safety week

The Co-operative Funeralcare has teamed up with national road safety charity, Brake, for a fifth year running to encourage schools to help make children aware about road safety, particularly during winter.

Special school lessons and assemblies about road safety have also been delivered to school children to help them stay safe on the roads during the dark winter nights, alongside a special road safety video that Mojomums urge you to watch with all of your children.

Since Funeralcare’s Be Safe Be Seen campaign launched in 2009, over 1,500 schools and youth groups have been given 200,000 high visibility reflective badges. School lessons and assemblies on road safety have also been delivered to children aged between three and seven years old across the UK.

“We are helping to raise awareness of the importance of being visible on the road during dark nights. Darker mornings and evenings mean that children need to take extra care,” said John Taylor, National Community Manager, The Co-operative Funeralcare.

If your child rides a bike or scooter to school then ensure they wear the correct head gear.  The Snowman creator Raymond Briggs has turned a cycle helmet into a superbly detailed Snowman monster’s head by cleverly using the helmet’s shape and features to bring it to life.  This unique, signed work of art was created to help raise awareness of National Road Safety Week (November 17-23) and is being auctioned to raise funds for the charity Brake.

Raymond Briggs Snowman monster head

Raymond Briggs Snowman monster head

The Brain Injury Group invited a range of people to take part in the campaign and the first person to sign up to the idea was double Olympic gold medallist rower and adventurer James Cracknell OBE – who believes his cycle helmet saved his life in July 2010 when he was hit by a truck while riding across America.

The Brain Injury Group is auctioning the helmets throughout Road Safety Week and all money raised from their sale will go to Brake to continue its valuable work.  To see the line-up of helmets and to place your bid visit

For more information about how Mojomums may be able to help you raise awareness for your chosen charity click here.

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