Have you heard about Sport England’s campaign This Girl Can? The campaign is designed to tackle head-on the barriers that stop more women being more active, and to give more women the confidence to exercise.
Two million fewer women than men take part in regular exercise, and Sport England research has revealed that the fear of judgement – on appearance, ability or how they chose to spend time on themselves – puts women of all ages off exercising. The campaign continues to find new ways to inspire more women to overcome the fear of judgment, to get out there and show it doesn’t matter how you do it, the important thing is that you’re doing it.
Driven by popular demand from women themselves, Sport England has announced a partnership with Marks and Spencer to sell a limited edition This Girl Can t-shirt.
The t-shirts, which will be available in sizes 8 – 24, can be purchased from selected Marks and Spencer stores or online at marksandspencer.com, priced at £12.50. £1 from every t-shirt sold will be used by Sport England to fund projects to help women get more active.
Since the campaign launched, the appetite among women to join in, share and celebrate their real experiences of being active has been huge, and with over 250,000 social media interactions, the campaign is directly engaging with thousands of women and girls across the country.
In response, Sport England has also announced the creation of a This Girl Can web app, which will help women to create and share their own personalised version of the advert – the app can be found here http://app.thisgirlcan.co.uk/
Women will be able to upload their own This Girl Can style picture – whether that’s them finishing their first 5K run or returning to rounders – choose a campaign mantra such as “Hot and Not Bothered” and add the This Girl Can logo. Anyone who uses the app may even end up featuring in the campaign, as from the end of June the best pictures will feature on digital sites in shopping centres around the country.
Jo, 43, is a development director and mum from Burnley who enjoys playing Rounders and is one of the new ‘girls that can’ who feature in the ground breaking campaign, commented:
“It can be tricky trying to fit rounders into my busy work schedule, but I make it my priority to go along and play every Wednesday evening. Once I’m there, I get such a buzz being part of a team and being active. I don’t worry about what people might think, whether I’m good at it, or what I look like, because it doesn’t matter what shape or size you are, it’s all about embracing what you have and having fun with it. Rounders is an all-inclusive activity, it’s not ageist, size-ist, ability biased or exclusive in any way. Literally anyone can get involved and play.”
To find out more, visit thisgirlcan.co.uk, join the conversation by following @ThisGirlCan and using the hashtag #ThisGirlCan.