Temi Alanamu, Co-founder of Whatsinit?

Name:  Temi Alanamu

Age:  32

Number of children:  1

Job title:  Co-founder of Whatsinit? a food ingredients and allergies scanner that helps users quickly and easily understand what is in their food.

Duties: I spend my day doing business operations. My responsibilities include strategy, planning, social media, marketing and finance.

Hours: As many as I can fit in.

Childcare arrangements: My daughter goes to nursery.

What I love about work: The constant learning. Starting Whatsinit? is like enrolling in a new university course every single day. There is always something new to learn, ideas to understand and mistakes to learn from.

What I find difficult is: As a startup, we have a very small team and most of the operations falls on my shoulders. Knowing that the success or failure of the entire business currently resides with me is a difficult to swallow.

My working life would be easier if… We had a bigger team. Whatsinit? currently consist of I, my husband and co-founder Rob and three developers who ensure that Whatsinit? is running as it should. Having other people on board to perform tasks like social media, operations and finance will leave me free to focus on strategy and planning.

Work/mum life balance: The work/mum life balance is hard to sustain and sometimes things can get blurred. I sometimes work when my daughter is asleep and I may, on rare occasions, have to catch up on work on the weekends when I should be relaxing and enjoying some family time. While my family comes first, work is also very important to me because it gives me a sense of individuality and fulfillment. I try to make time and give both aspects the attention that they deserve.

How having children has changed the work I do: Work used to be my priority but now my child is. I no longer want to, or do, 80 hour work weeks. Having a child has helped me prioritise my time in such a way that I can be very productive in a relatively short amount of time while putting my family first. When I have to work on a weekend, I make up the time by working less on one weekday or planning a day out with the whole family.

Fantasy job / If I wasn’t doing this, I’d be… A hotel critic. I love hotels, there is just a something fantastical about leaving home to stay in place where all your needs are taken care of. If I could earn a living from staying in hotels and reviewing them, I would.

Mojomums helps mums get their mojo back – what advice would you give to mums who feel they have lost theirs? It is never too late to get your mojo back. No matter how far you are down a career path you can always make a change or at least discover if there could be something more. I am a trained academic researcher with a PhD in History and I started a tech company. Anything is possible. Find something you love to do and dive in. Mistakes will be made and that is just part of the journey.

Anything else?

Whatsinit? is a food ingredients and allergies app that helps users quickly and accurately understand what is in their food.It was founded in 2015 when I and my husband Rob were made redundant and financial constraints forced us to buy and eat cheap, processed foods. Prior to this time, my genetic condition, called Sickle Cell Anaemia, meant that I had to be very careful about what I ate and I had always tried to eat fresh, nutritious food. Having to eat a lot more processed food was a bit of a shock and I would research every ingredient label on the foods that we bought to ensure that I understood exactly what I was eating. But the more I read ingredients labels, the more we realised that we had no idea what many of the ingredients in these foods meant. So, we decided to build an app that helped us and others quickly and easily identify and understand food ingredients. We partnered with professionals in the food and health industry and over two years we built the Whatsinit? MVP which was released in May 2017 for free on the App store and Google play.

The app was particularly useful when I began shopping for follow-on milks for my daughter. The ingredients on these milks are so cryptic that before Whatsinit? you either needed a chemistry degree or hours on the internet to understand them all. Now I just take a picture of ingredients labels and I know what each ingredient means and how safe they are so I can make the safer, healthier choice.

For more information see whatsinitapp.com

Leave a Reply

Your email address will not be published. Required fields are marked *