Sadia Sisay – Founder of beingU

Name:  Sadia Sisay

Sadia Sisay 1

Age:  48

Number of children:  1

Job title:  Founder beingU

Duties: Making sure my start up is successful!

Hours: Too Many. At moment 16-18 hour days.

Childcare arrangements: My daughter is now 21 and at university.

What I love about work: Incredibly flexible. My own hours though long are not dictated by anyone else.

What I find difficult is: Stopping and there is always more to do at this crucial stage of the company.

My working life would be easier if…I could afford more full time help in the business

sadia sisay 2

Work/mum life balance: I have always prioritised my daughter. Not easy. I stopped full time work when she was about 10/11 and branched out on my own. It allowed me to be home after school for the first time ever! This is where the long days started; I would work till she came home and work again after bed time into the early hours of the morning. Few years after that I became carer to my mother so having to be in the middle and juggle both has been one of the most difficult things I have ever had to do.

How having children has changed the work I do: In retrospect maybe I would not have become self employed when I did. I’m not sure but I had to have a more flexible job as my daughter approached her teenage years. It was a big driver for me.

Fantasy job / If I wasn’t doing this, I’d be…Exactly doing what I am doing.

Mojomums helps mums get their mojo back – what advice would you give to mums who feel they have lost theirs? Laugh! I laugh with my family and friends so much. That takes me through the extremely bad times. Also see and recognise small daily  successes. Someone else’s sense of perfection was and is never mine. I just have to reach my own standards and sometimes that is nowhere near what I read I should like as a mum but as long as my child happy and safe I am happy.

Anything else? As women we try to balance so much that  sometimes do not realise how good we are and give ourselves a pat on the back and say well done.


beingU is the only lingerie brand that has designed briefs specifically to fit the fuller bottom shape and has five styles of bra that work from a 28 to 44 back and up to an H cup.

One Response to Sadia Sisay – Founder of beingU

  1. Roq says:

    Very inspirational.
    Being u is the answer

    All the best and i know you we’ll succeed.

    Bless hug and love

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