Reviewed by: First time mum, Anna and her beautiful baby Lilly
What they say: A recent study by the makers of JOHNSON’S® Baby found that almost half of first time mums (48%) worry every day about ensuring their baby’s skin and hair is healthy*. To help new mums looking for peace of mind the JOHNSON’S® Baby brand has created FIRST TOUCH™, a brand new fragrance-free range developed for newborns that includes everything new mums need to cleanse and protect their baby’s delicate skin from top to toe.
Newborn skin is around a third thinner than adult skin and loses moisture quicker, making them more susceptible to dryness and irritation and in need of extra care to protect their skin’s natural defences. In fact the study of 540 first time mums found that almost two thirds (62%) said their baby experienced dry or sensitive skin, over half (51%) experienced redness or a rash, and almost a quarter (24%) suffered from cradle cap or dandruff.
The new JOHNSON’S® Baby FIRST TOUCH™ range contains no fragrance, soap or colour, is suitable for sensitive skin, and has been formulated to help maintain newborn skin’s natural protection, softness and retain a balanced pH.
The range, available in stores nationwide, includes six products, each with only essential ingredients to give your newborn baby gentle and effective cleansing and protection. The new FIRST TOUCH™, range includes the JOHNSON’S® Baby Proven Gentle, Mild and Effective™ promise seal. The seal shows that the JOHNSON’S® Baby brand is committed to providing baby skincare that is proven gentle, mild and effective, supporting baby’s healthy skin development.
What we say: I must admit to being overwhelmed with the huge choice of baby bathing products available, but as Johnson’s is a name even I recognise I was more than happy to try these products.
And what a huge range I have been sent! First to be (almost immediately!) used was the First Touch wipes; soft with plenty of moisture, they worked well and cleaned up everything they needed to without splitting! Always a bonus!
We have also used the All-in-one Wash, just a tiny amount in the baby bath rather than straight onto Lilly’s skin. But my favourite so far has been the First Touch Moisturising Lotion, which absorbs much quicker than a previous product that I used. I love that the range is fragrance free (don’t all babies just smell delicious anyway – they don’t need perfumed products in my opinion) and Lilly’s skin has felt softer than ever since using it!
Overall, this is definitely a range that I will be buying again and I highly recommend it for newborns or any child with slightly more sensitive skin.
The Johnson’s Baby First Touch range is available at many supermarkets, chemists and also Boots.
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