Disney has partnered with the England Women’s football team to challenge the clichés of what it means to be a modern Princess in an effort to promote and inspire girls to fulfil their potential.
The Lionesses, led by captain Steph Houghton, have channeled their inner Disney Princesses including Belle from Beauty and the Beast, Jasmine from Aladdin and Rapunzel from Tangled to show young girls that footballers can also be Princesses – with Disney redefining its Princesses with attributes such as courage, determination and kindness.
The new campaign from Disney and The FA, shot by celebrity photographer Scarlet Page, launches to coincide with UEFA Women’s Euro 2017 in the Netherlands with the aim to get girls into football. This initiative is the first in a three-year partnership between Disney and The FA, which sets out to increase the role football has in girls’ lives by empowering them, building their self-confidence and getting them active. Earlier this year The FA revealed its new strategy for women and girls’ football, Gameplan for Growth, with the three main targets being to double participation, double the number of fans by 2020 and achieve success on the world stage by 2023.
England Lionesses Steph Houghton, Lucy Bronze, Ellen White, Nikita Parris and Siobhan Chamberlain are pictured sharing their advice for aspiring Princesses including BE CONFIDENT, BE DETERMINED, BE CARING, BE KIND and BE FEARLESS. They also star in a series of short films talking about the attributes they share with Disney Princesses and the barriers they have overcome to realise their dreams.
Disney Princess and the Lionesses are encouraging the public to share their own inspiring and motivating images for young girls using the hashtag #DreamBigPrincess.