Fashion Targets Breast Cancer

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Breakthrough Breast Cancer has recently launched campaign Fashion Targets Breast Cancer.


In its 17th year, the leading campaign raises vital money for Breakthrough Breast Cancer. We’re pleased to announce this year’s campaign is being supported by well-known mother and daughter pairs, Sharon and Kelly Osbourne and Pearl and Daisy Lowe, who are encouraging everybody to join in and Wear Your Support


The range is full of exclusive pieces that can be teamed up for any occasion throughout the Great British seasons – day or night, home or away, rain or shine – with prices to suit all budgets. Fashion’s finest, Marks & Spencer, River Island, Warehouse, Topshop,, Coast, Laura Ashley and Debenhams have all launched exclusive Fashion Targets Breast Cancer products which carry a minimum 30% donation. I’ve included the look book below, where you can browse through and download the product images and celebrity images and information.



Each year 50,000 women in the UK are diagnosed with breast cancer. We want the UK to Wear Your Support for these women and unite to stop women dying from this disease. We’d love for you to get involved and support our campaign and wondered if you would be interested in taking a look at our look book here:




We’re trying to spread our urgent message far and wide, please join in and encourage everybody to #WearYourSupport (Twitter: @FashionTargets / Instagram: FashionTargetsBreastCancer / Facebook: Fashion Targets Breast Cancer UK).



Check out these fashionable words of wisdom from our celebrity ambassador, ITV’s Antonia O’Brien, who chats through this year’s campaign, and takes you through this year’s collection


We also have two videos of Pearl and Daisy Lowe, two of our celebrities fronting this year’s campaign.

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