Debbie Sterling – Inspiring Young Female Engineers

goldie blox

Debbie Sterling is the CEO and Founder of GoldieBlox, an award-winning toy company on a mission to “disrupt the pink aisle,” using interactive construction toys and stories to encourage girls to become future innovators.

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An engineer and entrepreneur, Sterling (32) made it her mission in life to tackle the gender gap in science, technology, engineering and mathematics. Sterling’s inspiration came as she thought back on her days studying at Stanford University, where she was only one of a handful of women in her engineering class. The gender discrepancy in engineering was something she was determined to change.

Sterling created GoldieBlox to introduce engineering concepts to girls at an early age, providing them with more options and spawning a movement to disrupt pink toy aisles everywhere. Sterling was named TIME’s Person of the Moment and one of Business Insider’s 30 Women Who Are Changing the World and is regarded as one of the leaders of the movement toward getting more girls interested in engineering and technology.

GoldieBlox is an interactive toy, containing a book series and construction set, which encourages kids to build in the context of a narrative. The stories feature Goldie, a girl inventor who solves problems by building simple machines.

The company began on funding platform Kickstarter, launching in the US in 2012 and going from prototype to selling more than $1M of product through pre-orders in less than a year. GoldieBlox is now available in the US, United Kingdom, Canada, and Australia.

We love this story here at Mojomums; inspiring the next generation of female engineers… the next Mojomums!! And we will be running a competition very soon to win one of these fab toys so keep your eyes peeled for that!

The range of GoldieBlox toys is now available in stores across the UK as well as online at For more information visit the Goldieblox website.

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