Daughters look up to their (Mojo) mums

Mojomums were thrilled to hear that 57% of 16-24 year olds think their mums are the most inspiring women, according to new research from Astral moisturiser.

mother and daughter

Harry Potter author, JK Rowling, came second in the Top Ten Most Inspiring Women 2016 list carried out by Astral, followed by activist Malala Yousafzai.

My Mum 47%
JK Rowling (author) 32%
Malala Yousafzai (activist for female education and youngest Nobel prize laureate) 28%
Emma Watson (actress) 27%
Jessica Ennis-Hill (athlete) 17%
Kate Middleton (Duchess of Cambridge) 14%
Adele (singer) 13%
My sister 12%
Rebecca Adlington (athlete) 10%
Karren Brady (business woman) 9%


The women’s strength of character was the key reason why they were considered the most inspiring, with 62% of women citing this as the basis why. This was closely followed by their confidence (55%), intelligence (54%) and their hard-working philosophy (52%). In a celebrity obsessed society, fame was only a small factor (5%) that made them inspirational to Millennials.

Career choices and development are important to Millennial women, with almost a quarter stating a good profession inspires them.

Laura Haycock, Senior Psychologist at Pearn Kandola, said: “Having strong female role models is important for young women. Seeing other women succeed, in spite of any gender-related obstacles, increases young women’s own self-belief and makes them more likely to follow their own dreams and aspirations. This can encourage women to fulfil their potential and choose a path that motivates and interests them rather than sticking to stereotypical roles and expectations.”



Image courtesy of stockimages at FreeDigitalPhotos.net

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