Churchill launches Search for Guardians of the School Crossing in East Anglia

  • 25 per cent of parents in East Anglia believe that safety at road crossings has worsened over the past five years
  • Robert Webb helps launch campaign to put 50 lollipop men and women (‘lollipoppers’) on in need school crossings throughout the UK
  • Get involved and nominate a primary school in East Anglia at

school crossing

Motor insurance specialist, Churchill Insurance, has launched a nationwide campaign to identify schools in need of a Lollipopper and have pledged to recruit and deploy 50 in areas of need for the next school year.

Since UK legislation was introduced in 2000 stating that lollipoppers were no longer a legal requirement for schools, an increasing number of the iconic lollipoppers have been taken off the road even though over half (59 per cent) of child pedestrian casualties in East Anglia occur during the school run (Road Safety Analysis Research, 2016).

A recent survey by Churchill highlighted the opinions of the public in East Anglia when it comes to the importance of lollipoppers, with over 90 per cent of parents and over 80 per cent of children (aged 5-11) feeling safer with the presence of a lollipopper. A further 25 per cent of parents felt road safety at their local school had worsened in the past five years with an additional 47 per cent noting a lollipopper had recently been removed from the local area – with no suitable replacement.

The campaign, launched by actor and father-of-two, Robert Webb, will give people in East Anglia and throughout the UK the opportunity to nominate a primary school they feel is in need of a lollipopper before 50 are selected by representatives from Churchill, road safety charity Brake and leading parent champions PTA UK.

Residents of the East have until Monday 16th May to nominate a local primary school by visiting The 50 selected schools will then be announced by Friday 10th June before each lollipopper is recruited from the local community, fully trained and on the road for the new school year.

On launching the campaign, Robert Webb said: “Being a dad I’m always concerned for my children’s safety, especially during the school run when they can be easily distracted. I remember my lollipopper growing up, Barbara, and the influence she had on me at the school crossing and I want to be safe in the knowledge my kids have the same guardian keeping an eye on them. I’m delighted to help Churchill to get lollipoppers on the streets of Britain!”

Lucy Brooksbank, head of marketing, at Churchill, added: “Lollipoppers are the stalwarts of our communities, national treasures who bring fun and joy to the school run, as well as importantly keeping children safe. Churchill looks out for customer’s best interests, so what better way to demonstrate that than by supporting our Lollipoppers and taking action to keep them on our streets?

“With child pedestrian casualties during the school run still an issue in the UK, we want to put 50 Lollipoppers on school crossings. We want people from across the UK, whether they are a parent or just concerned about a local crossing, to nominate their schools and help to keep children safe during the school run.”



For more information, to nominate a school near you or to find out how you can become a lollipopper, visit

Join the conversation on Twitter by following @ChurchillTheDogand using #Lollipoppers or on Facebook at

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