In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.
Reviewer: Katy Poulloin
An intriguing book that can be used as a self-help book to change habits, or simply feed a curious brain. Using various different case studies Charles Duhigg writes clearly and provocatively about habits and how they are formed, and thus how they can be changed. His writing style enables the reader to simply stream through the words. Many academic student of psychology, business, marketing and social sciences could do with reading this book. It’s written academically but without the complexity often seen in psychology/sociology texts. While intelligent and interesting, this book has been written for the layman. Its words stay with you and you will probably find yourself discussing and thinking about habits in all forms of your life. I often read about a book staying with you once you put it down, usually because of an emotional impact or profound subject. This book stays with you because you can see it in action in every aspect of your life. I loved it and would definitely recommend it to anyone with, well anyone really because we all have habits, including ones we shouldn’t. It is simply such an interesting read!